Marketing tips

Why 2021 is the year of the account

February 23, 2021 HelpperIt 0

30-second summary: The last year taught us we need to be prepared for the unexpected. This is why embracing an account-based go-to-market (GTM) strategy has never been more important. The 2020 ABM Benchmark study reaffirmed […]

Marketing tips

AI-powered chatbots deliver personalization at scale

February 20, 2021 HelpperIt 0

30-second summary: Conversational marketing platforms use messaging apps to help companies build direct relationships with their customers Ecommerce chatbots are designed to identify (and respond to) customer intent They recommend products or actions in real-time […]