Internet Marketing

The Potential Impact of Gen Z on SEO

February 25, 2021 HelpperIt 0

Generation Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such, […]

Internet Marketing

How to Explain Domain Authority to a Non-SEO

February 19, 2021 HelpperIt 0

Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina — walks through how […]